About James

James Haycock is Founder of BRiMM a Planet Positive Marketplace launching in early 2025.

James previously built and exited a successful design and innovation studio working with some of the best known businesses in the UK and globally. The business was sold to Capgemini in 2018 and is now Frog design.

About BRiMM

Caring about the planet can feel like you have to do less. Travel less, buy less, choose less.

Except, what if that’s all a bit joyless?

At BRiMM, we’re less about less and all about enough. In fact, scrap that, we’re all about more. 

Because if anything, planet positivity calls for more care, more craft, more colour.

Launching a shop, journal and collective in 2025. All supported by a unique, people-powered business model that helps people and brands to imagine and live a new lower impact world.

Angel Investing

James is an active angel investor in early stage climate, health and tech businesses. He’s invested in 25 companies directly and a similar number through three VC funds, one of which he sits on the Investment Committee for.

Spherics - acquired by Sage

Velocity Black - acquired by CapitalOne

Dendra - ecosystem restoration

Senisca - reversing cell ageing

Neuronostics - revolutionising diagnosis of neurological treatments

CardioSignal - heart monitoring on your phone

Avenue Biosciences - accelerating protein biologics

Fend - tackling chronic coughs

Mindsteps - digital care for your brain and mind

AllPlants - Plant based meal service

Loci - vegan trainers

Rollr - deodorant for pleasure and planet

Birds - sustainable eyewear

The Gut Feeling - Gut health app

Ovassa - software for top film production companies

Barrafina - one of Londons top restaurants

Cleancloud - SaaS for dry cleaning businesses

Braintrust - talent matching platform, built on Blockchain